Goode Media Consulting
Menu
ServicesCase workOpen Ad IndexAgency IndexBlogAboutContact

Public evidence · Beta

The agency market, made useful.

Five-year performance, agency-specific forecasts, client movement, technology and M&A. Publicis, Omnicom, WPP, dentsu, Havas and Stagwell sit alongside operating peers.

04 · Strategic transactions

Agency deals show where each group is buying capability, scale and geographic reach.

Verified public transactions from 2021 to 26 October 2026. Acquisitions, stakes, disposals, ownership changes and joint ventures are separated; prices appear only when disclosed.

143matching transactions
16with disclosed value
20groups and peers
134acquisitions + stakes
5JVs + investments
26 Octlast verified · 2026
PU
Holdco

Publicis

18 transactions
AD
AdgeAIPredictive measurement
MeasurementUndisclosed2026Acquisition · US · Completed↗LI
LiveRampIdentity, data collaboration and agents
Data$2.167bn EV2026Acquisition · Global · Announced · FTC agreement↗BR
BR MediaLatin American influencer marketing
CreatorsUndisclosed2025Acquisition · LATAM · Completed↗LO
LotameIdentity and addressable media
DataUndisclosed2025Acquisition · Global · Completed↗CA
Captiv8Creator-marketing platform
CreatorsUndisclosed2025Acquisition · Global · Completed↗AD
AdoptSport, athlete and culture agency
CreativeUndisclosed2025Acquisition · US · Completed↗P-
p-valueHealthcare communications
HealthUndisclosed2025Acquisition · US · Announced↗HE
HEPMILSoutheast Asian influencer and content group
CreatorsUndisclosed2025Acquisition · APAC · Announced↗SP
Spinnaker SCASupply-chain consulting
CommerceUndisclosed2024Acquisition · US · Completed↗IN
InfluentialCreator platform and data
Creators€380m2024Acquisition · US · Completed↗MA
Mars UnitedConnected-commerce services
Commerce€528m2024Acquisition · Global · Completed↗YI
YieldifyPersonalisation and conversion technology
CommerceUndisclosed2023Acquisition · Global · Completed↗AD
Advertise BGBulgarian performance-media capability
MediaUndisclosed2023Acquisition · EMEA · Completed↗PR
PractiaDigital business transformation
TechnologyUndisclosed2023Acquisition · LATAM · Completed↗CO
CorraAdobe commerce implementation
CommerceUndisclosed2023Acquisition · US · Completed↗TR
TremendDigital engineering and transformation
TechnologyUndisclosed2022Acquisition · EMEA · Announced↗PR
ProfiteroCommerce intelligence software
Commerce€199m2022Acquisition · Global · Completed↗VI
VIVnetworksAffiliate marketing platform
CommerceUndisclosed2022Acquisition · EMEA · Completed↗
OM
Holdco

Omnicom

8 transactions
IN
InterpublicMedia, data and operating scale
Scale$13.3bn equity2025Acquisition · Global · Completed↗FL
FlywheelCommerce platform and transaction data
Commerce$835m2024Acquisition · Global · Completed↗PR
PropellerDigital transformation and commerce
CommerceUndisclosed2022Acquisition · EMEA · Completed↗AR
AreteansPega decisioning and transformation
TechnologyUndisclosed2021Acquisition · APAC · Completed↗BR
BrightGenSalesforce consultancy
TechnologyUndisclosed2021Acquisition · EMEA · Completed↗JU
Jump 450Performance media
MediaUndisclosed2021Acquisition · US · Completed↗AN
antoniGerman creative agency
CreativeUndisclosed2021Acquisition · EMEA · Completed↗OS
OSKGerman communications agency
CreativeUndisclosed2021Acquisition · EMEA · Completed↗
WP
Holdco

WPP

14 transactions
IN
InfoSumPrivacy-safe data collaboration
Data£108m cash2025Acquisition · Global · Completed↗FG
FGS Global stakeSold majority stake to KKR
Portfolio$1.7bn EV2024Disposal · Global · Completed↗FĒ
Fēnom DigitalSalesforce digital transformation
CommerceUndisclosed2023Acquisition · US · Completed↗GO
GoatData-led influencer marketing
CreatorsUndisclosed2023Acquisition · Global · Completed↗OB
ObviouslyInfluencer marketing technology
CreatorsUndisclosed2023Acquisition · US · Completed↗AM
ampSonic branding
CreativeUndisclosed2023Acquisition · EMEA · Completed↗VI
Village MarketingInfluencer marketing
CreatorsUndisclosed2022Acquisition · US · Completed↗BO
Bower House DigitalMarketing technology services
TechnologyUndisclosed2022Acquisition · APAC · Completed↗CO
CorebizEcommerce implementation
CommerceUndisclosed2022Acquisition · LATAM · Completed↗NE
NewcraftEcommerce consultancy
CommerceUndisclosed2022Acquisition · EMEA · Completed↗JE
JeffreyGroupCorporate communications
CommunicationsUndisclosed2022Acquisition · LATAM · Completed↗DT
DTI DigitalSoftware engineering
TechnologyUndisclosed2021Acquisition · LATAM · Completed↗SA
SataliaAI research and optimisation
AIUndisclosed2021Acquisition · EMEA · Completed↗CL
Cloud Commerce GroupMulti-channel ecommerce software
CommerceUndisclosed2021Acquisition · EMEA · Completed↗
DE
Holdco

dentsu

8 transactions
CA
CARTA / DOCOMOJapan digital-marketing combination
MediaUndisclosed2025Joint venture · APAC · Announced↗MI
Mitsue-LinksDigital experience design and build
TechnologyUndisclosed2024Acquisition · APAC · Completed↗OM
Omega CRMCustomer experience management
TechnologyUndisclosed2023Acquisition · EMEA · Completed↗SH
Shift7B2B commerce
CommerceUndisclosed2023Acquisition · US · Completed↗TA
TagTechnology-enabled content production
Production¥89.0bn / $632m2023Acquisition · Global · Completed↗RC
RCKTBrand and digital consultancy
CreativeUndisclosed2023Acquisition · EMEA · Completed↗DI
Dig intoDigital transformation consultancy
TechnologyUndisclosed2022Acquisition · APAC · Completed↗LI
LiveAreaCustomer experience and commerce
CommerceUndisclosed2021Acquisition · Global · Completed↗
HA
Holdco

Havas

29 transactions
VU
Vurvey LabsIncreased investment in agentic intelligence
AI€19m2026Minority investment · US · Completed↗AC
Acento Public AffairsMajority stake disclosed in Havas Q1 2026 results
CommunicationsUndisclosed2026Majority stake · EMEA · Completed↗CT
Ctrl DigitalMajority stake disclosed in Havas Q1 2026 results
DataUndisclosed2026Majority stake · EMEA · Completed↗ST
StyleheadsMajority stake disclosed in Havas Q1 2026 results
CreatorsUndisclosed2026Majority stake · EMEA · Completed↗EY
EyesightMajority stake disclosed in Havas Q1 2026 results
ProductionUndisclosed2026Majority stake · EMEA · Completed↗FO
FormatMajority stake disclosed in Havas 2026 reporting
CommunicationsUndisclosed2026Majority stake · EMEA · Completed↗AR
ArchrivalMajority stake disclosed in Havas 2026 reporting
SportsUndisclosed2026Majority stake · US · Completed↗MU
MUTMajority stake disclosed in Havas 2026 reporting
CreativeUndisclosed2026Majority stake · EMEA · Completed↗SP
SportVibesMajority stake disclosed in Havas 2026 reporting
SportsUndisclosed2026Majority stake · EMEA · Completed↗CA
CA SportsOne of 11 acquisitions completed in 2025
SportsUndisclosed2025Acquisition · EMEA · Completed↗CH
Channel BakersOne of 11 acquisitions completed in 2025
MediaUndisclosed2025Acquisition · US · Completed↗DO
DonOne of 11 acquisitions completed in 2025
CreativeUndisclosed2025Acquisition · LATAM · Completed↗FM
FMadOne of 11 acquisitions completed in 2025
HealthUndisclosed2025Acquisition · EMEA · Completed↗EN
Enverta DigitalOne of 11 acquisitions completed in 2025
TechnologyUndisclosed2025Acquisition · Canada · Completed↗TI
TidartOne of 11 acquisitions completed in 2025
MediaUndisclosed2025Acquisition · EMEA · Completed↗GA
GaulyOne of 11 acquisitions completed in 2025
CreativeUndisclosed2025Acquisition · EMEA · Completed↗UN
UnnestOne of 11 acquisitions completed in 2025
TechnologyUndisclosed2025Acquisition · EMEA · Completed↗BE
Bearded KittenOne of 11 acquisitions completed in 2025
CreativeUndisclosed2025Acquisition · EMEA · Completed↗KA
KaimeraOne of 11 acquisitions completed in 2025
MediaUndisclosed2025Acquisition · APAC · Completed↗DI
DigizikOne of 11 acquisitions completed in 2025
CreativeUndisclosed2025Acquisition · EMEA · Completed↗HO
Horizon GlobalOperating joint venture with Horizon Media
ScaleUndisclosed2025Joint venture · Global · Formed↗LE
Ledger BennettPart of Havas’s six disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · EMEA · Completed↗WI
WildernessPart of Havas’s six disclosed 2024 acquisitions
MediaUndisclosed2024Acquisition · EMEA · Completed↗TE
TED ConsultingPart of Havas’s six disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · LATAM · Completed↗LI
LiquidPart of Havas’s six disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · APAC · Completed↗HO
HotgluePart of Havas’s six disclosed 2024 acquisitions
MediaUndisclosed2024Acquisition · EMEA · Completed↗DM
DMPGPart of Havas’s six disclosed 2024 acquisitions
TechnologyUndisclosed2024Acquisition · EMEA · Completed↗UN
Uncommon · 51%UK creative studio
CreativeUndisclosed2023Majority stake · EMEA · Completed↗PI
PivotRootsIndian digital marketing
MediaUndisclosed2023Acquisition · APAC · Completed↗
ST
Holdco

Stagwell

31 transactions
WA
Wavelength StrategyDigital advertising for advocacy and public affairs
MediaUndisclosed2026Acquisition · US · Completed↗QS
QStrauss ConsultingAdobe implementation and consulting
TechnologyUndisclosed2026Acquisition · LATAM · Announced↗FR
FreestarPublisher monetisation, pubOS and direct supply relationships
AdtechUndisclosed2026Acquisition · US · Completed↗AD
ADK GlobalIntegrated marketing network across ten markets
ScaleUndisclosed2025Acquisition · APAC · Completed↗GO
Gold Rabbit SportsSports and entertainment marketing
SportsUndisclosed2025Acquisition · Global · Completed↗JE
JetFuelLive experiences, retail marketing and content
Experiential$22.2m2025Acquisition · US · Completed↗RE
RealClear Holdings · 35%Minority stake in the news and polling business
MediaUndisclosed2025Minority investment · US · Completed↗IN
In-Pulse · Żabka PolskaConsumer analytics joint venture
DataUndisclosed2025Joint venture · EMEA · Announced↗TE
Team EpiphanyOne of Stagwell’s disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · US · Completed↗SI
SidekickOne of Stagwell’s disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · EMEA · Completed↗WH
What’s Next PartnersOne of Stagwell’s disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · EMEA · Completed↗PR
PROS AgencyOne of Stagwell’s disclosed 2024 acquisitions
CreativeUndisclosed2024Acquisition · LATAM · Completed↗LU
Luxine Relations PubliquesOne of Stagwell’s disclosed 2024 acquisitions
CommunicationsUndisclosed2024Acquisition · Canada · Completed↗BU
Business TravellerOne of Stagwell’s disclosed 2024 acquisitions
MediaUndisclosed2024Acquisition · Global · Completed↗BE
BERAOne of Stagwell’s disclosed 2024 acquisitions
DataUndisclosed2024Acquisition · US · Completed↗LE
LEADERSOne of Stagwell’s disclosed 2024 acquisitions
CreatorsUndisclosed2024Acquisition · EMEA · Completed↗CO
ConsulumOne of Stagwell’s disclosed 2024 acquisitions
CommunicationsUndisclosed2024Acquisition · EMEA · Completed↗CR
Create. GroupOne of Stagwell’s disclosed 2024 acquisitions
TechnologyUndisclosed2024Acquisition · EMEA · Completed↗UN
UNICEPTAMedia monitoring and analytics for the PRophet suite
Data~$62m2024Acquisition · EMEA · Completed↗IN
In the Company of HuskiesDublin creative agency; now Forsman & Bodenfors Dublin
CreativeUndisclosed2023Acquisition · EMEA · Completed↗TI
Tinsel Experiential DesignExperiential design and production
ExperientialUndisclosed2023Acquisition · US · Completed↗LE
Left Field LabsDigital transformation, AI and immersive experiences
TechnologyUndisclosed2023Acquisition · US · Completed↗MO
Movers+ShakersSocial-first creative agency
CreativeUndisclosed2023Acquisition · US · Completed↗IN
Instrument · remaining 49%Completed ownership of the digital transformation company
TechnologyUndisclosed2022Acquisition · US · Completed↗GO
GoodstuffUK media planning and buying agency
Media$28m cash + earn-out2022Acquisition · EMEA · Completed↗BR
Brand New GalaxyCommerce and marketplace capability; now integrated into Assembly
Commerce$20m + earn-out2022Acquisition · EMEA · Completed↗PE
PEP GroupMultilingual content creation and adaptation
ProductionUndisclosed2022Acquisition · EMEA · Completed↗AP
Apollo ProgramAI SaaS for consumer, creative and contextual insight
AI$2.3m cash + deferred2022Acquisition · US · Completed↗MA
Maru GroupCustomer experience research and survey software
DataUndisclosed2022Acquisition · Global · Completed↗EP
Epicenter ExperienceLocation-based consumer data and research
DataUndisclosed2022Acquisition · US · Completed↗MD
MDC Partners combinationCombination that created the listed Stagwell Inc.
Scale$426m consideration2021Ownership change · Global · Completed↗
BR
PE-backed independent

Brainlabs

7 transactions
EX
Exverus MediaFull-funnel media and US West Coast scale
MediaUndisclosed2025Acquisition · US · Completed↗SP
Sparro + Jack NimbleAustralian media and social-first creative
MediaUndisclosed2024Acquisition · APAC · Completed↗FA
FanbytesInfluencer marketing and Bytesights data
CreatorsUndisclosed2022Acquisition · EMEA · Completed↗NA
NablerData engineering, analytics and optimisation
DataUndisclosed2022Acquisition · APAC · Completed↗ME
MediaNetProgrammatic and Google Marketing Platform
MediaUndisclosed2021Acquisition · Canada · Completed↗MO
MolziAmazon and marketplace specialist
CommerceUndisclosed2021Acquisition · Global · Completed↗CO
Consumer AcquisitionSocial creative studio and AdRules SaaS
CreativeUndisclosed2021Acquisition · US · Completed↗
CR
PE-backed independent

Croud

6 transactions
ME
MetaGeniAttribution services and platform
MeasurementUndisclosed2024Acquisition · EMEA · Completed↗VE
Vert DigitalPaid media, creative, CRM and analytics
MediaUndisclosed2024Acquisition · US · Completed↗CR
Croud · ECI majorityECI acquired a majority stake; LDC exited
OwnershipUndisclosed2024Ownership change · Global · Completed↗BO
Born SocialSocial strategy, creative and media
CreativeUndisclosed2022Acquisition · EMEA · Completed↗IM
impakt AdvisorsData and analytics advisory
DataUndisclosed2021Acquisition · US · Completed↗VE
VERB BrandsLuxury performance marketing
MediaUndisclosed2021Acquisition · Global · Completed↗
DE
PE-backed independent

DEPT

5 transactions
RA
RaybeamData science and software engineering
DataUndisclosed2022Acquisition · US · Completed↗FE
FeedData-led content and performance media
MediaUndisclosed2021Acquisition · Global · Completed↗BY
ByteSocial media and technology capability
MediaUndisclosed2021Acquisition · Global · Completed↗DE
DevetrySoftware consultancy and engineering
TechnologyUndisclosed2021Acquisition · US · Completed↗BL
Blazing EdgeDigital product studio
TechnologyUndisclosed2021Acquisition · US · Completed↗
PL
Private network

Plus Company

0 transactions

No matching public transaction in the selected filters.

TH
Founder-owned independent

the7stars

0 transactions

No matching public transaction in the selected filters.

Coverage note. This is a verified public-record ledger, not an exhaustive private-deal database. It includes named transactions found in company releases, filings and annual reports; undisclosed bolt-ons can remain absent. Global deals appear within each regional filter.

Method + sources

Reported, estimated and modelled data remain separate.

Revenue comes from filings. Billings and market share use COMvergence estimates. Client moves and transactions are public, named evidence rather than complete private-market databases. Forecast drivers are explicit management assumptions.

Open source library 45 links
WPP Q3 2026 trading update↗US agency share through 2024↗Final 2025 global billings↗Omnicom 2025 US billings↗2026 US market forecast↗2025 new business↗2024 client roster changes↗2025 client roster changes↗H1 2026 new business↗PepsiCo media move and spend estimate↗Sanofi US media loss · Havas Q3 call↗Sanofi US media transition detail↗Microsoft–Publicis appointment↗Publicis H1 2026 results↗Publicis technology portfolio↗Publicis–LiveRamp↗Omnicom H1 2026 results↗Omnicom technology portfolio↗WPP H1 2026 results↗WPP Open↗dentsu H1 2026 results↗dentsu.Connect 4.0↗Havas H1 2026 results↗Havas Q3 2026 results↗Havas Converged.AI↗Stagwell FY2025 results↗Stagwell H1 2026 results↗Stagwell 2024 billings↗Stagwell technology↗Stagwell acquisitions↗Stagwell–Freestar acquisition↗Freestar deal terms and integration↗HorizonOS↗PMG + Alli↗Tinuiti scale + Bliss Point↗MiQ Sigma + company news↗Brainlabs ownership + technology↗Croud ownership + operating model↗DEPT scale + client roster↗Brandtech–Jellyfish↗Plus AIOS↗Serviceplan FY2025/26↗the7stars billings↗Goodway GOES↗Butler/Till technology↗